What about the marketing plan?

The objective is always to sell your property at the best possible price, in the shortest period of time, with the least inconvenience to you. At any point in time, the market dynamics will have a big impact on a marketing approach. Of course, your property, its location, condition and price range will also determine how best to expend marketing resources. It can be a little to a lot and everything in between.

The resources available in descending order of effectiveness are:

Listing on the MLS (MRIS™ in the Washington DC Metro area)
Yard sign
Lock box (allow agents to show the home)
Posting to the internet on several well know Websites
Virtual tour posting on MLS and web listings
Direct response marketing (toll free number on yard sign to capture leads)
Professional publication of color brochures for showings
Broker open house (gets agent exposure)
In house agent notification
Personal network
Posting on RE/MAX relocation network
Broadcast fax to all regional brokers
Media Advertising
Public open houses